The debut release from Now Is In Effect makes use of intensely fast tempos, laser guided whammy pedal licks and amorphous experimental sound collages in order to take the listener on a thought provoking journey through the realms of guitar based music. With its integration of shrieking atonal jazz guitar playing and relentless mind melting rhythms Now Is In Effect is here to awaken you to a kind of music which exists without the fear of crossing genre boundaries but stays true to a vision that is progressive and deeply challenging. Upon listening you will be confronted and comforted by a musical matrix that consists of grinding Metal guitar riffs and searing Free Jazz guitar solos all punctuated by industrial electronic textures. It all ends with a trip beyond Electric Ladyland with the cover of the classic guitar scorcher Voodoo Child (Slight Return).